Rowan is an Egyptian-born, Canadian-raised and Berlin-based copywriter, creating things for the likes of Kia, Hyundai, Anne Frank Haus and Prime Video at Innocean Berlin.
She’s warm at an arm's length away. Cultural and liberal. A hodgepodge of contradiction, which makes for exciting fiction.
She thinks of herself as a sponge and then a storyteller. Because of her limitless child-like curiosity, Rowan loves to get her hands dirty in the creative process. She goes to great lengths beyond her role as a copywriter to satisfy her art and design cravings. Her style is emotional and bold, with a splash of sarcasm. She has a fetish for authentic crafting and bringing new meaning to any raw material.
She is both passionate and compassionate. Through her personal experiences and continuous exposure to various cultures, she has gained an understanding heart. Over her years at OCAD U and Miami Ad School, she has gained a focused mind. Separate, they spark inspiration. Together, they ignite change.
Wanna chat? Hit me up!
July 2021 - Innocean Berlin
_ Kia, Hyundai, Prime Video, Anne Frank Haus, WBF?
March 2020 - Voltage // DDB Berlin
April 2021. Copywriter
_ Volkswagen, Telekom, DFB, Terre des Femmes
March 2019 - Voltage // DDB Berlin
March 2020 Junior Copywriter
_ Volkswagen, Reporters Without Borders
Oct 2018 - Voltage // DDB Berlin
March 2019 Creative Copywriting Intern
_ Volkswagen, Kings of Indigo, Reporters Without Borders
Jun 2015 - JWT Cairo
Oct 2015 Creative Copywriting Intern
_ Vodafone, Redbull, Egyptian Tourism Authority, CIB bank
Awards & Recognition
2022. Gerety Panel Talk speaker - On German Creativity
2022. Cannes Glass Lion Shortlist - The Vulva Spaceship
2022. Cannes Social & Influencer Shortlist - The Vulva Spaceship
2022. Cannes Content Creation & Production Shortlist - The Vulva Spaceship
2021. Gerety Executive Jury
2019. The One Show - Silver Pencil - Full-time Dad
2019. Communication Arts - Full-time Dad
2019. Creative Conscience Full-time Dad
2019. The One Show - Bronze ADC Cube - Full-time Dad
2019. Miami Ad School Berlin - Silver - Unrolled Pre-rolls
2018. DDB Berlin Gold brief winner - Reporters Without Borders
2018. ADC Canada - ADC Awards Silver - Shazam Lingo
2017.4 Top Dog Miami Ad School
2016. Master Presenter / Top 10 of class of 2016 - OCAD U thesis